Part 1 – Research on Technology and Industry
Short Description of Technology and Industry:
Intelligent Personal Assistants
In this study, the considered technology
is intelligent personal assistants and the industry assumed is public
transport. The intelligent personal assistants are the devices or
applications that help to assist the transport industries and travel
agencies. The recent development in the mobile communication had paved
way for the telecommunication field to enhance the travel information
system, which gives information about the new places and assist the
resources in locating particular locations (David Pogue). These
locations are very important for destinations such that the travellers
used to adopt the maps for the journey. This intelligent personal
assistant enables the travellers to reach to the destination and gives
more insights about the distance, routes, and all other details (Brad
Miser).
The technology relies on the industries
such that the technology specified deals with the personal assistants
that operates in the transport field, helps to make movement of the
vehicles with intelligence. These personal assistants benefit drivers as
they help to guide them with the routes and destinations. With these
intelligent personal assistants, the road traffic, and accidents are
greatly reduced with no issues for individuals travelling from a source
location to the destination (Anusuya M.A, Katti S.K 2009). Automation
with robotics play key role in the intelligent personal assistants (S M
Veres, 2008)
Public Transport
In this industry, the transport involves
the movement of an individual from a place to other place. Public
transport operates in various locations that help the people to travel
from one location to other location. However, the movement from a place
to other destination exists through the public transports. These public
transports may include the call taxi, bus, and any other means of
transport operating in public. The intelligent personal assistants in
the public transport are increased in the applications and they have
improved the usage of transports guaranteeing the safe journey for the
individuals who use this kind of the public transport (Shinya Iizuka et
al., 2012).
The intelligent personal assistants
improved the efficiency of the transport industry. The devices had
driven their levels as the best and resulted to enhance the transports
and driver experienced the best times in terms of comfort. The
advantages of the intelligent personal assistant include the follows:
provision of comfort to the individual driving the vehicle, control the
unnecessary traffic, restricts the unfortunate accidents, and all other
supports regarding the movement to the destination. In addition to this,
the personal assistant helps to improve the efficiency of the drivers
in transport system. The personal assistant has various features of
providing the navigation of routes in maps, scheduler, and all other
features to improve the comfort of the passengers. Most of personal
assistants are occupied in the smart phone applications (Sirius, 2018).
These applications serve as the personal assistants for the individuals
in public transport system.
Technological influences the industry
- The considered technology “Intelligent Personal Assistants” operates with the internet connectivity only with the use of the information. Without internet connectivity, the devices will lead to various problems. This is a limitation in the intelligent personal assistants. It will make lives easier but harder in the absence of the internet connectivity.
- The technology will have further impacts with other industries too in the absence of the internet connections
- Applications may have less accuracy and can lead to wrong destinations or long routes instead of shorter routes
- Most of the personal assistants rely on the information for their operations and this acts as drawback if the data is misinterpreted
- Manual input is required for accessing the intelligent personal assistants
Factors or constraints that make impact possible
Factors or constraints, which make impact possible as follows:
- Markets – In the use of the personal assistant, internet is needed which regulate the price needed for access to the internet and information. If the application works offline, the internet connection is not required
- Nature – In the use of the personal assistant, manual access must be reduced with automations
Process in the industry to change impact
Communication processes are included in
the industry to change impact, which needs change in the impacts. The
impacts of the intelligent personal assistants involve the follows:
Events
The events are involving the accessing
of the personal assistants in the public transportation. The events for
the personal assistants involve manual tasks.
Activities or Tasks
The tasks for operating the personal
assistants are not automated and rely on the internet usage. These tasks
require few automations and offline accessibility.
Decision Points
The decision points include the
operation and accessibility. The operation and accessibility nature must
be changed in order to improve the usability of the personal assistants
in the public transportation (Vishnupriya R., Devi T., 2014).
Actors
The actors involved are the users, customers, and all individuals utilizing the personal assistants in the transport system
Outcomes
The normal system in the personal assistants within the transport system consists of the process as follows.

Process for Personal Assistance before – As Is Model
- Users – The users are the individuals or customers who are using the personal assistants in the transport system.
- Accessing Application/Device – The users access the application or device through either the phone or input systems with the use of the online internet connections
- Manual Input – The users provide the manual input by typing or giving any other input systems that lack the automated inputs
- Personal Assistance – The personal assistance for the customers can be provided as per the input through the control features
- Outcome/Response – The outcome or response is the personal assistance to the customers that can be enhanced through the use of the display or screen
After the analysis of the transport system, the features can be enhanced by changing the outcome as follows:

Process for Personal Assistance After – To Be model
- Users – The users are the individuals or customers who are using the personal assistants in the transport system.
- Accessing Application/Device – The users access the application or device through either the phone or input systems with the use of the offline data connections
- Automated Input – The system must recognise the automated input without typing or giving any other input systems
- Personal Assistance – The personal assistance for the customers can be provided as per the input through the control features
- Outcome/Response – The outcome or response is the personal assistance to the customers that can be displayed through the use of the display or screen
References
Anusuya M.A, Katti S.K., 2009, “Speech
Recognition by Machine: A Review”, International Journal of Computer
Science and Information Security, Vol. 6, No. 3.
Brad Miser, ―Using IPhone‘s Siri Voice Command, pp. 5
David Pogue, ―IPhone: The Missing Manual 5th Edition, O‘Reilly Media, pp.104
Michael Castelluccio, ―Siri‘s Competition, Technology Workbook, pp.55-56, 2015
S M Veres. Natural Language Programming of Agents and Robotic Devices. SysBrain, ISBN 978-0-95584417-0-5, London, June 2008.
Shinya Iizuka et al., “Speech
recognition and technology and applications for improving terminal
functionality and service utility”, 2012, NTT DOCOMO Technical Journal,
Vol.13, No.4
Sirius: An Open End-to-End Voice and Vision Personal Assistant. http://sirius.clarity-lab.org.
Vishnupriya R., Devi T., 2014, “Speech
Recognition Tools for Mobile Phone – A Comparative Study”, International
Conference on Intelligent Computing Applications (ICICA), archived in
IEEE Digital xplore, pp. 426 – 430.