Overview of the
research
The research is proposed for
determining the interests of the customers in buying products through the
online websites and e-commerce businesses. The research is conducted with the
determination of the interests of the customers why they are preferring the
sales of products through the online websites. In this research, different
questions are considered for finding the outcome that why customers hesitating
to buy products through online channels. In the research, different processes
of the research are assumed to lead the research in the appropriate directions
for the best outcome. There are few problems faced by the e-commerce industry
especially in selling the products to the customers. Customers prefer directly
buying the products in the store and buying the products through online
websites seem low. To determine the reason for the customer preferences, the
research is conducted. Customers buying products through the direct sales are
more than that of the customers who are adopting online sales. There are
specific questions that are required as important, given as follows:
·
Will you use internet often for online purchase?
·
Will you check for images and specification for
online purchase?
·
Will you look for product specifications?
·
Will you check for the product categories?
·
Are you feeling ease to buy products through
website?
·
Will you personalize your products in website?
·
Are you thinking filters, sliders, images
improve e-commerce site?
·
Will you prefer to buy products often in online?
·
Are you feeling any issues in buying products in
website?
Objective of the
research
The objective of the research is
to find the factors that influence the customers for buying the products
through online websites and how this trend will move in future. The e-commerce
companies are requiring this research and have questions that why people are
seeking them for buying products. The research will give them the idea for e-commerce
companies.
The customers are approaching the
online e-retailers and websites to buy the products rather than approaching
directly to the retailers for direct sales. Most of the customers now prefer to
go along with the online purchase. This research is conducted to determine why
customers are adopting the e-commerce businesses and how the e-commerce
businesses will be leading in the upcoming years.
Importance of
research
In this research, numerous steps
are considered. This topic for finding the factors for the customer preference
in buying products through the e-commerce. It will help the e-commerce
industries to increase their customer preferences and they can implement those
customer preferences in their websites.
Duration of research
The research involves the
different steps and numerous resources are engaging in the research. This
research will result to the exhibition of the customer preferences. The
duration of the research is planned for two weeks.
Research methodology
The research methodology involved
different steps such as follows:
Primary research
The primary research involved the
requirement analysis, data collection instrument preparation, and question
preparation. The question preparation is made and the appropriate analysis is
carried out with the responses. The responses are collected properly with the
tools such as survey through online forms and websites.
Secondary Research
The secondary research is
conducted for the responses that are collected in the primary research phase.
After the data collection, the data are processed and manipulated. The data are
then analyzed using the appropriate software and analysis will result to the
data interpretation.
Research schedule
The research schedule is prepared
from the starting date of August 1, 2017 to August 25, 2017. The schedules are
provided with the resources too. The resources are shown. The resources involved
in this research are the Manager, Team Leader, researchers, analysts, data
scientists. These resources are actively engaged to determine the
interpretation from the collected data to return the proper outcome.
Task
Name
|
Duration
|
Start
|
Finish
|
Predecessors
|
Resource
Names
|
Research Project
|
20 days
|
Tue 01/08/17
|
Mon 28/08/17
|
||
Requirement Analysis
|
5 days
|
Tue 01/08/17
|
Mon 07/08/17
|
||
Estimation
|
2 days
|
Tue 01/08/17
|
Wed 02/08/17
|
Analyst
|
|
Planning
|
2 days
|
Thu 03/08/17
|
Fri 04/08/17
|
3
|
Manager
|
Resource Allocation
|
1 day
|
Mon 07/08/17
|
Mon 07/08/17
|
4
|
Team Leader
|
Primary Research
|
10 days
|
Tue 01/08/17
|
Mon 14/08/17
|
||
Questionnaire
|
2 days
|
Tue 08/08/17
|
Wed 09/08/17
|
5
|
Researcher
|
Data Collection
|
3 days
|
Thu 10/08/17
|
Mon 14/08/17
|
7
|
Researcher
|
Secondary Research
|
15 days
|
Tue 01/08/17
|
Mon 21/08/17
|
||
Data Analysis
|
2 days
|
Tue 15/08/17
|
Wed 16/08/17
|
8
|
Analyst
|
Data Interpretation
|
2 days
|
Thu 17/08/17
|
Fri 18/08/17
|
10
|
Analyst
|
Decision Making
|
1 day
|
Mon 21/08/17
|
Mon 21/08/17
|
11
|
Data Scientist
|
Report Preparation
|
20 days
|
Tue 01/08/17
|
Mon 28/08/17
|
||
Writing draft
|
3 days
|
Tue 22/08/17
|
Thu 24/08/17
|
12
|
Researcher
|
Final Draft
|
2 days
|
Fri 25/08/17
|
Mon 28/08/17
|
14
|
Researcher
|
The total cost is around $
2760.00.
Outcome of the
research
From this research, the resources
can interpret the outcome easily and they will give the report for drawing
appropriate decisions. The outcome will provide factors that the customers prefer
toward the online businesses and how they are influencing them.